International House of Pancakes declared they are changing their name to be IHOb.
The b is for burgers.
Some things I noticed about it….
It’s like the stupid lower casing of terms like the ridiculously not needed medication for sex called PReP.
It’s also like Internet Movie Database, but they use the lower case it correctly in IMDb as the be in the word “Database” is small.
It’s also yet another marketing scam but unlike the marketing scam called HIV this one is temporary. HIV marketing scams last forever, once those scams infect the mind they stay there forever.
It also appears that the influence of the maniacal acronymming community has arrived for breakfast AND lunch.
How do we get rid of such uninvited guests is now the question.