They often bastardize religious rituals.

Scientific American (as well as many other authors and publications) have proven that rituals are powerful, reduce or eliminate stress, do all sorts of beneficial things.

Whether the ritual such as prayer and praise to a God or other deity is imaginary (or not – note that athiests insist that God does not exist) the physiological manifestations that are positive for the body, the mind, and maybe “the soul” are all real.

So anyone that rants on YouTube getting hundreds of thousands of views about how stupid people are to believe in religions, and how absurd it is for religions to have this or that belief, is full of their own ritual.